While Black Friday remains the undisputed king of sales, numerous other seasonal events have surged in popularity, offering comparable deals. With retailers vying for your attention throughout 2025, finding bargains on tech, games, and more is easier than ever, even now! To help you maximize your savings, here's a calendar of key sale dates:
- Valentine's Day Sales (Now–February 14): While not traditionally a shopping holiday, Valentine's Day sparks gift-giving, leading to early February discounts on gifts like smartwatches, jewelry, LEGO sets, video games, and books. These often represent the year's best prices so far.
See the latest deals:
### LEGO Botanicals Orchid
8$49.99 save 20%$39.99 at Amazon
### LEGO Icons Flower Bouquet
7$59.99 save 20%$47.99 at Amazon
### LEGO Botanicals Pretty Pink Bouquet
3$59.99 at Amazon
### LEGO Botanicals Wildflower Bouquet
7$59.99 save 20%$47.96 at Amazon
Presidents' Day Sales (February 13–17): Following Valentine's Day, Presidents' Day brings sales on mattresses, clothing, laptops, PCs, and often sitewide deals from major retailers.
Tax Day Sales (April 15): Though not a formal sales event, Tax Day often sees discounts on TVs, electronics, and LEGO sets, capitalizing on tax refunds.
Star Wars Day Sales (May 4): "May the Fourth Be With You" translates to deals on Star Wars merchandise, including LEGO sets, movies, games, and collectibles.
Mother's Day Sales (May 8–11): Similar to Valentine's Day, expect discounts on flowers, jewelry, watches, and chocolates, along with other gift items.
Memorial Day Sales (May 22–26): This three-day weekend brings sales on mattresses, clothing, appliances, laptops, and furniture, with major online retailers offering extensive deals.
Dads and Grads Sales (June 1–15): June combines graduation and Father's Day sales, resulting in discounts on TVs, laptops, PCs, furniture, and more—an excellent time for electronics shopping.
4th of July Sales (July 1–6): Another three-day weekend sale featuring discounts on electronics (TVs, gaming monitors), mattresses, appliances, furniture, clothing, sporting goods, and grills.
Prime Day (Mid-July): Amazon Prime Day, a major sales event rivaling Black Friday, now sees participation from many retailers, offering deals across various product categories. Based on 2024, expect it around July 15-16.
- Labor Day Sales (August 25–September 1): This holiday weekend offers excellent discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, outdoor gear, and more, making it a prime shopping opportunity before Black Friday.
October Prime Day Sales (Mid-October): Amazon's October Prime Day-like sale ("Prime Big Deal Days") offers significant deals, often adopted by other retailers. Expect it around the second week of October.
Black Friday Sales (November 1–30): Black Friday remains the ultimate shopping event, with deals across all categories throughout November, peaking on Thanksgiving and Black Friday itself. Expect official sales to begin around November 21.
- Cyber Monday Sales (November 30–December 5): Cyber Monday extends Black Friday deals online, often running from the Sunday of Black Friday weekend through Cyber Week.
- Green Monday Sales (December 8–23): Green Monday represents the final push of holiday sales, often extending until Christmas Eve, offering "last-minute" deals.
- New Year's Sales (December 26–January 1): Post-Christmas sales offer deals on returned gifts and older tech, making it a good time to buy TVs and gaming monitors.
