Activision's recent Call of Duty promotional tweet ignites player fury. The tweet, promoting a new Squid Game-themed store bundle, has garnered over 2 million views and a torrent of negative responses. This backlash stems from widespread dissatisfaction with persistent in-game issues affecting both Warzone and Black Ops 6.
The controversy highlights a critical disconnect between Activision's marketing efforts and the community's concerns. While Black Ops 6 initially received positive reviews, the game, along with Warzone, is now plagued by rampant cheating in ranked play, debilitating server problems, and other significant bugs. Prominent players, including Scump, have publicly criticized the franchise's current state, describing it as its worst ever.
The January 8th tweet, promoting the VIP bundle, is seen as tone-deaf by many players. Prominent figures like FaZe Swagg and CharlieIntel have joined the chorus of criticism, highlighting the broken ranked play experience and questioning Activision's priorities. Players are voicing their frustration, with some, like Taeskii, pledging to boycott store bundles until the anti-cheat measures are improved.
This discontent is further underscored by a significant drop in Black Ops 6's Steam player count. Since its October 2024 release, over 47% of players have abandoned the game on this platform, a decline likely attributed to the persistent issues. While data for other platforms remains unavailable, the Steam statistics paint a concerning picture of player attrition. The situation leaves Activision facing a serious challenge in regaining player trust and addressing the core issues impacting the game's longevity.
