Marvel has firmly denied using artificial intelligence to create posters for their upcoming film, *The Fantastic Four: First Steps*, despite fan speculation triggered by an image featuring a man with what appears to be only four fingers. The marketing campaign for the film began this week, featuring a teaser for the debut trailer and a series of posters shared on social media.
One particular poster caught the attention of fans due to a man holding a large Fantastic Four flag who seems to be missing a finger. This image, shown below, has sparked discussions about the potential use of generative AI in the poster's creation, with fans pointing out other anomalies such as duplicated faces, misaligned gazes, and disproportionately sized limbs.
Despite these observations, a spokesperson from Disney/Marvel confirmed to IGN that AI was not utilized in the creation of these posters, suggesting that other factors may be at play. Theories about the four-fingered man range from the finger being hidden behind the flag pole to it being a simple oversight in the post-production process. Some believe the missing finger might have been present in the original image but was removed without adjusting the rest of the hand accordingly. Similarly, the repeated faces in the poster could be the result of a common digital trick used in background actor placement rather than AI.
The controversy surrounding the poster has ignited a broader debate about the use of AI in film marketing, which is likely to intensify scrutiny on future promotional materials for *The Fantastic Four: First Steps*. As the conversation continues, fans eagerly await more details on the film, including insights into characters like Galactus and Doctor Doom.
The Fantastic Four: First Steps - Trailer 1 Stills
20 Images
While Disney/Marvel has not yet provided a direct explanation for the four-fingered man, the ongoing speculation underscores the importance of meticulous attention to detail in film marketing. As fans and critics alike continue to dissect the promotional materials, the debate over AI's role in creative processes remains a hot topic.
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