Coperni's Fall/Winter 2025 show was a remarkable fusion of fashion and gaming culture, held at the adidas arena in Paris—a venue typically reserved for esports competitions. This unconventional setting set the stage for an event that felt both nostalgic and forward-thinking. Departing from the traditional front-row filled with influencers, celebrities, and press, Coperni innovatively seated 200 gamers in ergonomic gaming chairs, who actively played Fortnite and other games throughout the show.
This daring approach transformed the runway into a scene reminiscent of the '90s LAN parties, with technical details that celebrated gaming's golden age. The blend of fashion and gaming wasn't confined to the set design alone; it was intricately woven into the entire collection, showcasing how technology and style can harmoniously coexist.
The FW25 collection was rich with both subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, reminiscent of sleeping bags used at all-night LAN parties. Small storage bags attached to tights and sequined dresses echoed the utility holsters of Lara Croft from Tomb Raider. The brand's newly unveiled Tamagotchi bags also made their runway debut, adding a playful touch of handheld gaming nostalgia.
Gaming-inspired films also played a significant role in the collection. Motifs like the dragon tattoo from The Girl with the Dragon Tattoo were featured prominently, while the high slit from Alice's dress in Resident Evil (2002) was reimagined in the opening look. These cinematic references added a layer of depth, bridging digital worlds with real-life fashion.
Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season's womenswear collection is no exception. By focusing the narrative on gaming—a traditionally male-dominated space—the brand challenges outdated stereotypes and promotes inclusivity in fashion.
Image: instagram.com
The show itself became a masterclass in creating viral moments. Shortly after the event, videos of the gamer-filled runway went viral on social media, reinforcing Coperni's reputation for delivering unforgettable spectacles.
This isn't the first time Coperni has made a significant impact at fashion week. Last season, they concluded Paris Fashion Week with a fairytale-like showcase at Disneyland Paris. In previous years, they've impressed audiences with innovations such as spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, proving that Coperni is more than just a label—it's a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again demonstrates its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to reinvent the format, skillfully blending creativity, technology, and storytelling into an experience that resonates well beyond the fashion industry.
As social media continues to buzz with reactions to the gamer-infused runway, one thing is clear: Coperni has once again solidified its position as a trailblazer in modern fashion.
