eSMART: Renault India's B2B Sales Management and Reporting Tool
eSMART is a comprehensive mobile application designed for Renault India's sales team, streamlining the entire new vehicle sales process from start to finish. This powerful tool facilitates every stage of the sales journey, including:
- Prospect creation and management: Easily create new prospect records and assign or re-assign them to sales personnel as needed.
- Effective prospect follow-up: Track and manage interactions through calls, home visits, and showroom visits, ensuring consistent engagement with potential customers.
- Complete test drive management: Streamline the test drive process, from scheduling to completion.
- Post-sales follow-up: Maintain customer relationships and ensure satisfaction after the sale.
Beyond sales management, eSMART equips sales personnel with essential tools to enhance their performance, such as readily accessible product brochures and an integrated EMI calculator, simplifying the purchase process for customers.
The app also includes robust performance monitoring dashboards providing insightful sales performance analysis and identifying overdue tasks. Automated reminder notifications ensure timely completion of pending activities, promoting efficiency and productivity.
